Our Company / Mission, Purpose & Strategy

Where are we going?

Our goal is to achieve stable, continuous, responsible and profitable growth. We also expect to be a market leader in the segments in which we choose to participate. We will keep ourselves in a good position to take advantage of opportunities and respond to market changes.

Why are we here?

Our purpose is to provide high quality animal nutrition products and services that help our customers achieve business success and personal satisfaction. We are also here to provide growth, opportunity and profit for our employees and shareholders.



What is our strategy?

Focus on marketing high value-added animal nutrition products to commercial producers and lifestyle segments throughout North America.