Our competitive advantage at Ridley lies at the intersection of the answers to these three important questions:
What are we truly passionate about?
Serving the customer. Our people identify with and are passionate about the customers and market segments they serve.
What can we be the best in the world at doing?
At Ridley we can be the best in the world at combining the resources of an international company with the flexibility of a small company to meet our customers’ needs.
What drives our economic engine?
Profit per ton. We target higher value-added, sustainable products and segments like premixes, supplements and specialty products, and work hard to lower our cost of operations.
SOURCE: Collins, Jim. Good to Great: Why Some Companies Make the Leap and Others Don’t. Collins, 2001.